Demi Lovato apologizes to a Los Angeles froyo chain, putting an end to this week’s strangest feud.
Dancing with the dairy… the art of rebirth.
Demi Lovato has resolved her dispute with Los Angeles frozen yogurt chain The Bigg Chill in a sentence we never imagined writing. She did so Monday in an Instagram video in which she apologized to everyone who had been offended by her post, which she said had been “misconstrued.”
Admitting that she “did not elevate the froyo spot” “from a place of love,” Lovato said, “I’m really sorry that people took it the wrong way.” I simply become extremely passionate.”
The pop star, 28, began her campaign against Big Froyo Sunday by posting an Instagram Story about her recent visit to the spot. “Finding it extremely difficult to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies/other diet foods before you get to the counter,” she wrote.
“Please do better,” she wrote alongside the hashtag “#dietculturevultures.”
The Bigg Chill began a direct message conversation with Lovato, saying, “For 36 years, we have catered to all of our customers’ needs.” We sincerely apologize if you find this offensive.”
From there, things took a turn for the worse. At one point, according to leaked DMs from the conversation, Lovato advised the froyo location, “Do not continue with this.” You do not want to antagonize me. You are incorrect, and the customer is always correct.”
Meanwhile, as the uproar over her response increased, Lovato said she was being “gaslit” by the media over the flap.
But, back to her apology: “When I messaged this froyo spot, originally I wanted to make a point, and I wanted to call out habits or branding stuff that didn’t sit right with me,” Lovato, 28, said. “As someone who struggles with an eating disorder and is in recovery from one, I also struggle to step into a froyo store, order yogurt, and be satisfied with it and keep it down.”
Lovato acknowledges that she erred in her assessment of The Bigg Chill’s promotion and labeling of some products for people with celiac disease, for example.
“I had no idea,” she said. “Because it was unclear, I leapt to conclusions and probably should not have approached this the way I did, but I’m happy to speak with this froyo shop to assist in getting the messaging correct.”
Lovato added, “I am aware that people with eating disorders struggle with froyo.” That is why I am hypersensitive when I enter a froyo establishment and see diet products.”
“The thing about overcoming my addictions — my opioid addictions — is that I can walk away from them and never look back,” she said. “However, I have to eat three times a day… I left the yogurt store without getting the yogurt I desired. And then, to be completely candid, I struggled the remainder of the weekend.”
Finally, she explained of the feud — which at one point included “Real Housewives of New York City” star Leah McSweeney — “I stepped into a situation that didn’t sit right with me, and my instincts said speak up about it, so I did.” And I’m pleased with that. What I’m not pleased with is how some of it has been presented and how the message has been twisted.”
“I’m truly sorry that people misinterpreted what I said. Lovato explained, “I just get really passionate.” “It is never motivated by hatred; it is only motivated by love and a desire to raise people up. That, I realize, did not elevate the froyo establishment, but I am disappointed, and that is all that was.”
“Wherever people with eating disorders go to eat, they should feel healthy. That is all I am requesting,” she said. “If we can make this environment safer for everyone, including people recovering from eating disorders who simply want a little froyo, if we can do so while also providing froyo to vegans and people with diabetes, then let’s go.”
As of this writing, The Bigg Chill has not discussed their historic reconciliation with Lovato.
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