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Harry Styles just launched his own cosmetics line, Pleasing.

Harry Styles just launched his own cosmetics line, Pleasing.

Harry Styles has debuted a non-binary beauty line.

Harry Styles, the pop artist and style king, has officially launched his own non-binary beauty line, Pleasing.

Harry Styles – the gift that keeps on giving — has created a non-binary cosmetics company called ‘Pleasing,’ which will first focus on nail polish and skin care.

Rumours of the brand began to circulate in May, when the pop diva was identified as the head of a new perfume and cosmetics company.

Styles has since been seen wearing hoodies with the word ‘Pleasing’ inscribed on them, while British GQ’s Style Editor, Zak Maoui, published photographs of posters throughout London with the same phrase.

Harry Styles – the gift that keeps on giving — has created a non-binary cosmetics company called ‘Pleasing,’ which will first focus on nail polish and skin care.

Rumours of the brand began to circulate in May, when the pop diva was identified as the head of a new perfume and cosmetics company.

Styles has since been seen wearing hoodies with the word ‘Pleasing’ inscribed on them, while British GQ’s Style Editor, Zak Maoui, published photographs of posters throughout London with the same phrase.

There is now an official website, with pre-orders available and a November 29 debut date specified.

“When we decided to launch Pleasing as a line of beauty goods, I wanted to ensure they were products I would use myself. Styles stated in a press release, “I didn’t want to create items that concealed people; I wanted to spotlight them and make them feel beautiful.” Which is most likely why his hands appear in the model photo for his four-polish ‘Perfect Polish Set.’

Harry Styles poses with his new non-binary beauty line, Pleasing. Pleasant image.

Given Styles’ reputation for shaking up fashion and sporting vibrant nails, his decision to begin with polish makes perfect sense.

“It’s starting with nail polish because that’s where it all began,” he explained in an interview with Dazed. “Me noticing a color on a flower, a wall, or something else and thinking, ‘Oh, I want to put it on my nails.'”

Harry Styles poses with his new non-binary cosmetics brand’s nail polish.

“It was a nice little project,” Styles added, “but during the epidemic, and when we finally named it Pleasing, it felt like it was so much more than nail polish.”

Harry Styles just launched his own cosmetics line, Pleasing. Pleasant / Perplexed

With unexpectedly reasonable prices, the brand began with a $44 four-polish ‘Perfect Polish Set,’ two single nail polish colors for $29 each, a $44 ‘The Pleasing Pen,’ to “refresh lips and eyes,” and a $51 illuminating serum.

As Styles stated, all products are meant to enhance, not conceal, as many cosmetic brands frequently do.

There are already promises of additional content, so keep an eye on this space.

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